In light of International Women’s Day (March 8), today’s trend will focus on the fairer sex and the culture that continues to encourage women to speak out.
The evolution of how we treat and see women in the current age will continue to play an integral role in all industries and lives in 2019. In fact, inspiring and empowering women across the world to stand up for themselves and combat the sexual harassment that has occurred in their own lives and the lives of their peers isn’t just a trend. It’s a movement.
For too long, industries of all varieties have been guilty of using outdated gender stereotypes or objectifying women to sell products and services. But the times, they are a’changing. And it’s time to support and empower women.
Designers like Chanel and Dior are celebrating women by allowing them their right to choose how they display their sexuality. The dress code of what’s acceptable for a woman to wear in the workplace and beyond is being rewritten. Designers are creating clothes to support the woman, not attract the man.
Other notable fashion houses including Marc Jacobs, Michael Kors, Alexander McQueen and more have set out to dismantle standardized notions of beauty for women, instead focusing on creating designs for women of all colors and sizes’ that speak to empowerment and protection.
In the age of #MeToo, there has been a cultural shift in the way we talk about women. As the conversation around femininity and the modern woman keeps evolving, brands have begun to take note.
If you’re not a part of the solution, you’re a part of the problem.
Misogynistic messaging continues to contribute to a more unequal and dangerous society for women. Instead, take examples from brands like Gillette, Dove and Nike, who have decided to change the discourse and use their power to start a conversation.
Beyond being damaging to womankind, gender stereotypes and similar belittling or offensive messaging is bad for business. Women are not a market niche – they are half of your customer base. If your brand is not talking to them properly, you are losing money.
It’s time to break away from gender stereotypes, communicate with women in the manner that they deserve and empower them to live the lifestyle they desire.