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Marketing Goes to the Dogs.

People love to pamper their pets – even in hard times. Despite the recent recession, the pet industry has been booming. Even if your business doesn't revolve around pets, chances are many of your customers are pet owners.

Pet-friendly promotions are a great way to reach out to this huge audience. Cater to dog and cat lovers with water bowls, collars, pet I.D. tags and other accessories. You can also add your logo to leashes and custom pet clothing including doggie hoodies and doggie shirts.

Give these items away at outdoor expos, pet expos or offer them for sale to customers. Just like apparel and accessories for humans, pet items can generate a lot of brand impressions. Plus, associating your brand with the beloved family pet is a great way to generate positive feelings about your company.

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