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Spring Trends: Light Up Your Brand

Our trend experts brought back some fresh ideas from the 2014 PPAI Expo, the largest international promotional products tradeshow in North America. Both suppliers and distributors gathered to connect with each other and learn more about new products and trends.

For the spring of 2014, our trend hunters noticed these two fun trends:

  1. Light-up tech products that support mobile devices.

  2. Neon colors for everything from apparel to accessories.

Accessorizing mobile devices

Mobile technology is here to stay, and so are the accessories that keep you going. But this year, there is something different. Many mobile tech accessories are light-up or contain an LED light. Gadgets that light up are both fun and functional. A power bank that charges your phone on the go now also doubles as a flashlight with its bright LED lights. Look for LED speakers , light-up smartphone cases and power banks this season.

Incorporate light-up mobile accessories into any tech-related promotion. The usefulness of these items will ensure customers keep your brand nearby on a daily basis. You could even say it will illuminate your brand!

Choosing and using neon

Neon has been a trend in retail fashion for a while now, but the trend is trickling into promotional apparel, accessories and other products. Incorporating neon into your marketing mix may be intimidating. It is bold, bright and overbearing if not executed properly. Carefully consider the message you want to send before choosing a neon promo product.

For an in-your-face feel, an all-over neon apparel piece could be the perfect way to captivate your audience. You can also find old favorites like mugs, totes and pens in brilliant neon colors to put a colorful twist on your traditional product mix. If you’re not ready to embrace big neon style, there are many promotional items that accent traditional colors and styles with pops of neon colors. Consider some top sellers like sweatshirts and jackets, drinkware, and tech items that come in standard colors but feature a pop of neon to freshen up the look.

Spring is a chance for a fresh start, especially after a long winter! Brighten up everyone’s day with a promotional gift featuring the light-up tech or neon color trend. Let Staples Promotional Products help you find the right trendy product mix for your brand. We keep up with the latest styles helping us give you the best product selection at the best prices in the industry.

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