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4 Halloween Marketing Ideas

Halloween is one of the hottest retail seasons. Millions of Americans celebrate the holiday each year. Christmas will always be number one in the U.S., but in terms of retail, Halloween trails close behind. Consumers spend around $7 billion per year on Halloween candy, costumes, and décor. Halloween's immense popularity makes it a great time to advertise your company with themed promotional products.

Here are four tips for getting in on the fun:

  1. Treat your customers. The average person celebrating Halloween is projected to spend about $75 on Halloween-related purchases. Whether or not your company sells spook-tacular gear, be sure to reward loyal customers. Pass out logoed items like treat bags, balloons, pens, candy, and anything that glows in the dark.

  2. Encourage safety and fun on fright night. Safety is always a priority on Halloween night. With all of the trick-or-treaters and party-goers, there’s a lot of foot traffic in every neighborhood. Promote safety by handing out custom flashlights or glow sticks. Kids will love the free gifts and parents will love that your brand cares about safety.

  3. Host a costume party. Get employees in on the fun. Stock up on prizes and have a competition for the scariest and cutest costumes. Celebrate throughout the day with snacks and beverages, too. Don't forget decorations and party supplies like balloons, tablecloths, and single-use cups. Decorations like fake cobwebs add to the ambience.

  4. Get creative. The goal of every promotion is to spread brand awareness and be remembered. Don't wait until the last minute to start thinking about how your business can leverage Halloween. You'll be amazed at the staying power of a cohesive marketing message supported with useful, fun giveaways!

Staples Promotional Products is your source for Halloween-themed treats and safety items that allow kids of all ages to have fun on the spookiest night of the year. From sweet treats to glowing goodies, we deliver your branded products on time, on target, and on budget.

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