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Fresh for Fall: Retail Brands and Trendy Jackets

Trend experts at Staples Promotional Products have been scouting great styles for fall 2013. We have noticed two exciting trends:

  1. Demand for retail brands in corporate branded merchandise
  2. Trendy jackets and outerwear with more styles available for women

Bringing in retail brands

Consumers already trust retail brands for everyday use, so bringing those brands into the promotional products world is a smart move. Practicality is still highly important, so choosing customized merchandise that someone will keep and use repeatedly is essential to getting maximum brand exposure.

Contigo® is just one of the many popular retail options that has made its way into the world of corporate branded merchandise. Contigo water bottles are on-trend right now because they are easy to drink out of, easy to fill and easy to clean. On top of that, they are a health-oriented gift that everyone can use, and they are available in trendy, bold colors.

Jackets and more for women

If you’re looking for a guaranteed hit, performance weight and soft shell jackets are lighter weight options that fit into current trends in outerwear: flexible, easy to wear, diagonal zippers and pockets and contrast trim detailing. Plus, more women’s styles are cropping up, giving ladies a wider variety of jackets, sweaters and other apparel options for a professional look in a corporate world.

Keep in mind that creative packaging can also draw positive attention to your brand. Take your typical mix of marketing gifts and giveaways and jazz it up with an out-of-the-box packaging idea.

Let Staples Promotional Products help you stay on top of the latest trends with our great selection of new arrivals for fall. From stylish to practical, we have everything you need to get your brand noticed this season.

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