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5 Reasons to Use Promotional Calendars

Despite living in a world full of technology literally at our fingertips, there is something to be said about having an old-fashioned wall or desk calendar to keep track of the passing days, weeks and months. In fact, according to ASI’s 2013 Global Advertising Specialties Impressions Study, 22% of U.S. consumers own a promotional calendar. And 76% of those who own them display them prominently in their homes or offices.

If that’s not reason enough to invest in custom calendars, check out these 5 reasons to give out promotional calendars every year.

  1. Calendars have a long lifespan.
    Logoed calendars are kept for an average of nine months, compared to most other promotional items with a seven month average lifespan. Recipients are more likely to keep a calendar, especially if they are expecting to receive one each year from your brand. With 365 days or 12 months of promo potential, you are sure to garner thousands of impressions!

  2. Calendars are affordable and cost-effective.
    Depending on the functionality of the calendar you choose, the price of customized calendars ranges from pennies per piece up to about $7 each. If you include the number of times it is seen or used in a day, you will find that the cost per impression is merely a fraction of the investment you made.

  3. Calendars are useful.
    Whether you need to remember a date and time or organize your life day-by-day, calendars are a go-to item everyone needs. Giving out free calendars with your company name and logo will get you noticed every time the recipient checks the calendar for important dates or memos.

  4. Calendars come in all colors, shapes and styles.
    From stick-up calendars and desk calendars to wall calendars and day planners, there is a calendar that will fit your marketing needs. Consider your audience. Are they avid farmers? Choose a calendar with farm scenery. Do they love kittens? Pick a calendar with a different cute kitty every month. Do they run from meeting to meeting and seem a little overwhelmed? Offer a day planner with room to take notes.

  5. Calendars are versatile.
    Anyone and everyone can use a calendar anywhere and everywhere. They can be hung in the lobby of your business, set on a desk or nightstand or stashed in a purse or briefcase. It’s easy to find the right calendar to include in your advertising initiatives.

Investing in promotional calendars is a smart choice when marketing your brand. At the end of each year, offer free calendars to customers, employees and anyone you meet. This will ensure your brand is front of mind for the next year. Staples Promotional Products has a wide variety of customizable calendars at the best prices to help you promote your brand.


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