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PromoSmart

Your source for promotional expertise.

At Staples Promotional Products, we're dedicated to helping you meet your marketing and promotional goals. That's why we launched PromoSmart, a collection of educational articles and online learning tools you can use to build your brand. We share our knowledge and experience through Webinars, Podcasts and our exclusive SmartPapersTM, expert guides that address real-world issues facing businesses in every industry. Browse this page regularly for ideas, advice, and other helpful information for promotional success.

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Understanding Compliance

Understanding Compliance

Learn why promotional products that are legally, socially and brand compliant help protect your company’s image and integrity.

Open SmartPaper by by clicking on the icon or download the PDF file by right-clicking the icon and select 'Save Target As'.



Tips for Greener Promotions

Tips for Greener Promotions (infographic)

Planning a promotion with an environmental theme? Make sure your marketing matches your message by choosing eco-preferable promotional products. This infographic will help you understand your options when it comes to eco products.

View the Tips for Greener Promotions infographic



Online and In Real Life

Online and In Real Life

From personal chatter to business decisions, today's conversations are taking place online – on blogs, Facebook, Twitter and other digital platforms.

Open SmartPaper by by clicking on the icon or download the PDF file by right-clicking the icon and select 'Save Target As'.



ASI Study

Global Advertising Specialties Impressions Study

This white paper from the Advertising Specialty Institute presents current research on the effectiveness, impact and comparative cost of promotional products on consumers.
(Used with permission.)

Open the Global Advertising Specialties Impressions Study by clicking on the icon or download the PDF file by right-clicking the icon and select 'Save Target As'.



Tradeshow Trends

Tradeshow Trends

Tradeshows will always be an important place for businesses of all kinds to connect with partners, reinforce customer relationships and spark new ones. However, standing out at tradeshows today requires new engagement strategies.

Open SmartPaper™ by clicking on the icon or download SmartPaper™ PDF by right-clicking the icon and select 'Save Target As'.



Money Well Spend

Money Well Spent

Promotional products are an extremely valuable mode of marketing. More than other advertising forms, promotional products inspire action and increase brand recognition, brand loyalty and brand positivity. They possess unique power as a long-lasting and economical advertising method. Once in the hands of the consumer, promotional products can last for months or years, continuing to generate attention for the brand.

Open SmartPaper™ by clicking on the icon or download SmartPaper™ PDF by right-clicking the icon and select 'Save Target As'.



Engaging employees.

Engaging employees.

It's not enough to market your brand to customers. All businesses depend on the performance and commitment of the people working for them. Keeping employees engaged and inspired is a key to success for the strongest brands. How do they do it?

Open SmartPaper™ by clicking on the icon or download SmartPaper™ PDF by right-clicking the icon and select 'Save Target As'.



Social branding.

Social branding.

For any brand today, social media represents an increasingly important element of the marketing mix. This is true for B2C and B2B companies alike. Whether your company engages on every social network or just one, developing a social media presence can boost brand visibility, deepen relationships with customers and drive revenue. The key to successful social media marketing is getting people to talk about your brand. Incorporating promotional products into your social branding strategy can be an effective way to steer the conversation.

Open SmartPaper™ by clicking on the icon or download SmartPaper™ PDF by right-clicking the icon and select 'Save Target As'.



Exporting your brand.

Exporting your brand.

The need to export products is increasing, as more and more businesses do business internationally. As your brand presence grows, so does the need to promote. Exporting anything, including promotional products, requires extreme attention to detail and an understanding of many federal and international regulations.

Open SmartPaper™ by clicking on the icon or download SmartPaper™ PDF by right-clicking the icon and select 'Save Target As'.



Brand investment.

Brand Investment

Promotional products are one of the most cost-effective ways to advertise your brand. Yet, many companies could benefit from a more strategic approach to this type of marketing. Planning, resource management, spend consolidation and internal marketing can help maximize returns on any promotional marketing opportunity.

Open SmartPaper™ by clicking on the icon or download SmartPaper™ PDF by right-clicking the icon and select 'Save Target As'.



Easy 8

Easy8, January Edition

Easy8 is a creative trends publication created and compiled by our very own Creative Sourcing and Creative Agency teams to bring you new product and conceptual trends relevant to you. Each month we'll feature eight product ideas per category that we are confident will generate unique creative ideas to get your brand recognized and admired.

Open Easy8 by clicking on the icon or download Easy8 PDF by right-clicking the icon and select 'Save Target As'.



Easy 8

Easy8, December Edition

Easy8 is a creative trends publication created and compiled by our very own Creative Sourcing and Creative Agency teams to bring you new product and conceptual trends relevant to you. Each month we'll feature eight product ideas per category that we are confident will generate unique creative ideas to get your brand recognized and admired.

Open Easy8 by clicking on the icon or download Easy8 PDF by right-clicking the icon and select 'Save Target As'.



Easy 8

Easy8, November Edition

Easy8 is a creative trends publication created and compiled by our very own Creative Sourcing and Creative Agency teams to bring you new product and conceptual trends relevant to you. Each month we'll feature eight product ideas per category that we are confident will generate unique creative ideas to get your brand recognized and admired.

Open Easy8 by clicking on the icon or download Easy8 PDF by right-clicking the icon and select 'Save Target As'.



Easy 8

Easy8, October Edition

Easy8 is a creative trends publication created and compiled by our very own Creative Sourcing and Creative Agency teams to bring you new product and conceptual trends relevant to you. Each month we'll feature eight product ideas per category that we are confident will generate unique creative ideas to get your brand recognized and admired.

Open Easy8 by clicking on the icon or download Easy8 PDF by right-clicking the icon and select 'Save Target As'.



Easy 8

Easy8, August Edition

Easy8 is a creative trends publication created and compiled by our very own Creative Sourcing and Creative Agency teams to bring you new product and conceptual trends relevant to you. Each month we'll feature eight product ideas per category that we are confident will generate unique creative ideas to get your brand recognized and admired.

Open Easy8 by clicking on the icon or download Easy8 PDF by right-clicking the icon and select 'Save Target As'.



Easy 8

Easy8, July Edition

Easy8 is a creative trends publication created and compiled by our very own Creative Sourcing and Creative Agency teams to bring you new product and conceptual trends relevant to you. Each month we'll feature eight product ideas per category that we are confident will generate unique creative ideas to get your brand recognized and admired.

Open Easy8 by clicking on the icon or download Easy8 PDF by right-clicking the icon and select 'Save Target As'.



Easy 8

Easy8, June Edition

Easy8 is a creative trends publication created and compiled by our very own Creative Sourcing and Creative Agency teams to bring you new product and conceptual trends relevant to you. Each month we'll feature eight product ideas per category that we are confident will generate unique creative ideas to get your brand recognized and admired.

Open Easy8 by clicking on the icon or download Easy8 PDF by right-clicking the icon and select 'Save Target As'.



Easy 8

Easy8, May Edition

Easy8 is a creative trends publication created and compiled by our very own Creative Sourcing and Creative Agency teams to bring you new product and conceptual trends relevant to you. Each month we'll feature eight product ideas per category that we are confident will generate unique creative ideas to get your brand recognized and admired.

Open Easy8 by clicking on the icon or download Easy8 PDF by right-clicking the icon and select 'Save Target As'.



Incentive SmartPaper™

Easy8, April Edition

Easy8 is a creative trends publication created and compiled by our very own Creative Sourcing and Creative Agency teams to bring you new product and conceptual trends relevant to you. Each month we'll feature eight product ideas per category that we are confident will generate unique creative ideas to get your brand recognized and admired.

Open Easy8 by clicking on the icon or download Easy8 PDF by right-clicking the icon and select 'Save Target As'.



Promotional Product Trends Part 1

Promotional Product Trends Part 1

File size: 5.34MB    Duration: 8 minutes

This is part 1 of a recorded Webinar that took place on 1/7/11 with Sr. Marketing Manager Dan Lynde and Jenny McCarty Manager of Creative Sourcing. List of products discussed: 8041X – Gripper Flip Top Bottle, 805I3 – Dart Pen, 801O8 – Nonwoven Shopper Tote, 800VH – Magnetic Memo Clip, 801WK – Scripto Gift Set, 808X6 – Swivel Flash Drive, 800PJ – Corn Mug, 806L8 – goingreen™ Recycling Bin Tote Set, 9190 – Destinations Element Shirt.

Watch the webinar: Promotional Product Trends Part 1

Click the icon to download this webinar.



Promotional Product Trends Part 2

Promotional Product Trends Part 2

File size: 8.81MB    Duration: 9 minutes

This is part 1 of a recorded Webinar that took place on 1/7/11 with Sr. Marketing Manager Dan Lynde and Jenny McCarty Manager of Creative Sourcing. List of products discussed: 8041X – Gripper Flip Top Bottle, 805I3 – Dart Pen, 801O8 – Nonwoven Shopper Tote, 800VH – Magnetic Memo Clip, 801WK – Scripto Gift Set, 808X6 – Swivel Flash Drive, 800PJ – Corn Mug, 806L8 – goingreen™ Recycling Bin Tote Set, 9190 – Destinations Element Shirt.

Watch the webinar: Promotional Product Trends Part 2

Click the icon to download this webinar.



Incentive SmartPaper™

Incentive Programs

The success of any business is directly affected by the efforts and performance of its employees, sales reps and sales channels – from administrators and assistants to customer service and management, associates at every level should be highly valued. And just as the business world has evolved with new technology and creative ideas, methods for motivating and inspiring salespeople have come a long way from a pat on the back and an upgraded parking spot.

Listen here: Incentive Programs SmartPaper™

Right-click the icon and 'Save Target As' to download this podcast as an Mp3 file.

Open SmartPaper™ by clicking on the icon or download SmartPaper™ PDF
by right-clicking the icon and select 'Save Target As'.



Supply Chain SmartPaper™

Supply Chain

In today's economy of global interdependence, an issue across the world could have a serious effect on your local business. That's because kinks in the international supply chains create a ripple effect, causing delays and price increases at every step of the process. So how can your business anticipate these challenges and rise above the competition?

Listen here: Supply Chain SmartPaper™

Right-click the icon and 'Save Target As' to download this podcast as an Mp3 file.

Open SmartPaper™ by clicking on the icon or download SmartPaper™ PDF by right-clicking the icon and select 'Save Target As'.



Safety Compliance SmartPaper™

Safety Compliance

When you put your name on a product, it's more than just a marketing tool – it's a representation of your entire company and what you stand for. It only takes one unsafe product or incorrect import process to damage the image and integrity of your business – how do you ensure that doesn't happen to you?

Listen here: Safety Compliance SmartPaper™

Right-click the icon and 'Save Target As' to download this podcast as an Mp3 file.


Open SmartPaper™ by clicking on the icon or download SmartPaper™ PDF
by right-clicking the icon and select 'Save Target As'.