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5 Tradeshow Secrets

Tradeshows can be overwhelming. With so many different companies vying for the attention of new customers, how can your company stand out from the crowd?

Here are 5 secrets to making your tradeshow a success:

  1. Create an early buzz

    Invite attendees weeks in advance. Use pre-show mailers, emails, Facebook or other social media and digital methods to inform current and potential customers of your upcoming tradeshow. Be sure to include information like where your booth will be, what new information you have to share and what they can expect to gain by visiting your booth. Encourage attendees to RSVP with a “yes” by offering a promo gift to those who do. Keep the buzz going with social media posts bringing hype to the event.

  2. Draw attention to your booth

    Once you get customers to the show, make sure they can find your booth. Include decorations and accessories like table covers, banners and signs or balloons personalized with your brand colors and logo. Being easily recognized will draw your loyal customer base in and attract a new crowd with potential customers.

  3. Outfit booth workers in professional uniforms

    You want booth visitors to know who they can talk to, so make sure your employees are clearly identified. Custom uniform items like logoed polos or embroidered dress shirts present a professional company image while distinguishing employees from booth visitors. Other fun accessories like logoed lanyards or carabiner badge holders help your employees stand out from the crowd.

  4. Provide plenty of interaction and fun

    While the main purpose of tradeshows is to share information about your company with current and potential customers, tradeshow giveaways have become much sought-after items. A great giveaway can create a strong word-of-mouth buzz about your company, extending your brand reach to even more show attendees. Be sure to set up an event hashtag on social media for attendees to get involved online. This keeps the conversation about your brand flowing and gives you an easy way to host a raffle for a high-quality prize. Add an extra element of fun by taking pictures that can be instantly uploaded to social media sites like Facebook, Pinterest or Instagram. Customers will love being able to interact with your brand, and it will definitely make your brand more memorable.

  5. Follow up with booth visitors

    You may have drawn a record number of booth visitors, but make sure you capitalize on your newly expanded direct or digital mailing list by thanking customers for visiting your booth. Include a quick note on your company's services and benefits, along with contact information and a promise to continue to follow up. You could also announce the winners of prizes from the hashtag or raffle drawing. Take this opportunity to connect on LinkedIn, comment on their company’s blog or brand pages on social media and, of course, invite your new contacts to “like” your brand on Facebook or LinkedIn. Building long-lasting relationships will help you convert contacts into customers. Don’t forget to follow through on any promises made regarding services, opportunities or promo gifts.

However you fine-tune your tradeshow strategy, Staples Promotional Products has the customized items you need to make the event a success. From table covers and lanyards to water bottles, tote bags and more, find the best products at the best prices to help your show run smoothly.

For more tradeshow tips, read this SmartPaper™ on tradeshow marketing.

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