Follow these tips to ensure tradeshow success.

Tradeshows can be overwhelming. With so many different companies vying for the attention of new customers, how can your company stand out from the crowd? Staples Promotional Products, a leading online corporate and promotional gifts supplier, offers these tips to help increase booth traffic and build your customer base at your next tradeshow:

1. Create an early buzz with pre-show mailings
Remind current customers of your upcoming tradeshow appearance with a personalized pre-show mailer. Let them know where your booth will be, what new information you'll be offering, and what they can expect to gain from visiting your booth. Include an easy mailing item like a magnet to catch their attention.

2. Draw attention to your booth with eye-catching decorations
Once you get customers to the show, make sure they can find your booth with unique decorations and accessories. Decorate your booth in your company colors to build brand recognition and include a large banner with your company name and logo to clearly identify your booth. Other items like colorful balloons help your company booth stand out from the rest.

3. Outfit booth workers in professional uniforms
Make sure booth visitors can get their questions answered by clearly identifying company employees. Custom uniform items like logoed polos or embroidered dress shirts present a professional company image while distinguishing employees from booth visitors. Other fun accessories like logoed lanyards or carabiner badge holders help your employees stand out from the crowd.

4. Provide plenty of fun giveaway items with your company information
While the main purpose of tradeshows is to share information about your company with current and potential customers, tradeshow giveaways have become much sought after items. A great giveaway can create a strong word-of-mouth buzz about your company, extending your brand reach to even more show attendees. Promotional pens are classic tradeshow giveaways everyone can use, and custom key chains are also staples at many tradeshows. Staples Promotional Products offers a wide selection of Giveaways Under $1.

5. Follow up with booth visitors with thank you mailings
You may have drawn a record number of booth visitors, but make sure you capitalize on your newly expanded mailing list by thanking customers for visiting your booth. Include a quick note on your company's services and benefits, along with contact information and a promise to continue to follow up. A logoed magnet with your business card information is a great way to show your appreciation and encourage customers to take the next step.

Whatever your tradeshow strategy, Staples Promotional Products is here to make your next show a success. We help you make a lasting impression on prospective clients with the right product that fits your budget. We can add your company logo or unique message to thousands of items!

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